Download the Dates with Destiny Report

The study deep dives into the psychology of e-commerce in China and explores how, for many shoppers, spending is intensely focused on key dates during newly created “shopping festivals”.

Re-watch the Live Webinar

Hear about how the different festivals span anything from 24 hours to several weeks, learn about the varied brand mix, data led creativity. Understand why the festivals are about so much more than big discounts and how they present multi-billion dollar opportunities for brands.

Watch live interviews with industry experts such as Nathalie Remy, President and CEO, Maison Christofle, Alibaba’s Christina Fontana, Head of Fashion and Luxury Tmall Luxury Division, Europe and US and and Sandeep Verma, Senior Vice President, Commercial, Allbirds

Highlights and further Learning