Download the Dates with Destiny Report

The study deep dives into the psychology of e-commerce in China and explores how, for many shoppers, spending is intensely focused on key dates during newly created “shopping festivals”.

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Re-watch the Live Webinar

Hear about how the different festivals span anything from 24 hours to several weeks, learn about the varied brand mix, data led creativity. Understand why the festivals are about so much more than big discounts and how they present multi-billion dollar opportunities for brands.

Watch live interviews with industry experts such as Nathalie Remy, President and CEO, Maison Christofle, Alibaba’s Christina Fontana, Head of Fashion and Luxury Tmall Luxury Division, Europe and US and and Sandeep Verma, Senior Vice President, Commercial, Allbirds

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Highlights and further Learning

The True Story of the Birth and Rise of Alibaba

This documentary film looks at the origins of Alibaba to where it is today – playing a central part in consumers lives across the world and re envisioning both virtual and physical retail.

Watch the Documentary

A New Kind of Consumerism

This mini documentary film looks at the the new kind of Chinese consumer and the new kind of consumerism in China today.

Watch the mini-Documentary

Dates with Destiny Calendar

When do China’s shopping festivals take place? This short video gives you all the dates to save into your diary.

Watch the calendar

Key Takeaways

These are 11 top key takeaways from Dates with Destiny to help brands win at China’s shopping festivals.

Watch the Key Takeaways

Year of the Ox

A selection of limited edition products celebrating the new year of the Ox.

Watch the Video